Write Your Own Website Copy — With a Proven Framework
The same templates and formulas we use to generate professional copy, packaged into a DIY toolkit you can use at your own pace.
What's Inside
Brand Voice Worksheet
15+ fill-in-the-blank prompts to define your brand voice. Know exactly how your business should sound before you write a single word.
Homepage Copy Template
Annotated template with hero headline formulas, problem/solution frameworks, and CTA structures. Fill in the blanks and you have a homepage.
About Page Template
Story framework, mission template, values template, and team intro structure. Make your About page about your customer, not just your company.
Services Page Template
Service description formulas, pricing section templates, and FAQ frameworks. Sell your services without sounding salesy.
30 Headline Formulas That Convert
Thirty proven formulas with generic examples AND filled-in examples for a fictional business. Never stare at a blank headline again.
20 Call-to-Action Templates
Beyond "Buy Now" and "Learn More." Organized by intent: sign up, purchase, download, book a call. Pick, customize, publish.
Email Welcome Sequence Template
5-email framework with subject line formulas, opening hooks, and CTA structures. Build a relationship with every new subscriber.
SEO Copy Checklist
15-item checklist for optimizing your website copy for search engines. Title tags, meta descriptions, header hierarchy, and more.
Who It's For
- Bootstrapped founders who want professional copy on a DIY budget
- Marketers who want proven frameworks to speed up their workflow
- Freelancers who need a system for writing client copy faster
- Anyone who's been staring at a blank page for too long
100% Satisfaction Guarantee
If the toolkit doesn't help you write better copy, reply to your receipt email within 30 days and we'll refund your purchase. No questions asked.
Want it done for you instead? See our full-service packages